Local SEO is the process of optimizing your website and online presence to rank higher in local search results. Local SEO helps you attract more customers in your area who are looking for your products or services.
But how do you find and hire local SEO experts who can help you achieve your goals? How do you know if they are qualified, experienced, and trustworthy? And how do you measure their performance and results? local SEO agency
In this article, we will answer these questions and more. We will show you how to find and hire local SEO experts for your business, what to look for in a local SEO agency or freelancer, and how to evaluate their work.
What are the benefits of hiring local SEO experts?
Hiring local SEO experts can bring many benefits to your business, such as:
Local SEO experts can help you rank higher in local search results, which means more exposure and traffic for your website. According to Google, 46% of all searches have a local intent, and 88% of consumers who do a local search on their smartphone visit or call a store within a day.
More leads and sales:
Local SEO experts can help you optimize your website for conversions, which means more leads and sales for your business. According to BrightLocal, 78% of local mobile searches result in an offline purchase, and 18% of local smartphone searches lead to a purchase within a day.
Local SEO experts can help you manage your online reputation, which means more positive reviews and ratings for your business. According to BrightLocal, 87% of consumers read online reviews for local businesses in 2020, and 73% of consumers only pay attention to reviews written in the last month.
Local SEO experts can help you outrank your competitors in local search results, which means more market share and revenue for your business. According to Moz, the top three local pack results get 44% of the clicks, while the first organic result gets 19%.
How to find local SEO experts?
There are many ways to find local SEO experts for your business, such as:
- Asking for referrals: One of the best ways to find local SEO experts is to ask for referrals from your network. You can ask your friends, family, colleagues, or other business owners who have hired local SEO experts before. They can give you honest feedback and recommendations based on their experience.
- Searching online: Another way to find local SEO experts is to search online using keywords like “local seo experts”, “local seo services”, or “local seo agency”. You can also use platforms like Upwork, Fiverr, or DesignRush to browse through profiles and portfolios of local SEO freelancers and agencies.
- Checking reviews and ratings: A third way to find local SEO experts is to check their reviews and ratings online. You can use platforms like Google My Business, Yelp, Trustpilot, or Clutch to read what their previous clients have said about their work. You can also look for testimonials and case studies on their websites or social media accounts.
What to look for in a local SEO expert?
Once you have found some potential candidates for your local SEO project, you need to evaluate them based on some criteria, such as:
- Experience: You want to hire a local SEO expert who has experience in working with businesses like yours. You want to see examples of their previous work and results they have achieved for their clients. You also want to know how long they have been doing local SEO and what kind of tools and techniques they use.
- Expertise: You want to hire a local SEO expert who has expertise in all aspects of local SEO, such as keyword research, on-page optimization, off-page optimization, technical SEO, content marketing, link building, citation management, review management, Google My Business optimization, and more. You also want to know if they have any certifications or awards that prove their skills and knowledge.
- Communication: You want to hire a local SEO expert who has good communication skills and can keep you updated on the progress and performance of your project. You want to know how often they will communicate with you and what channels they will use.
How to evaluate local SEO experts?
After you have hired a local SEO expert, you need to monitor and measure their performance and results. You want to make sure they are delivering on their promises and helping you achieve your goals. Here are some ways to evaluate local SEO experts:
Check Google Analytics:
One of the best ways to measure local SEO performance is to check Google Analytics. Google Analytics is a free tool that tracks and reports your website traffic and behavior. You can use it to see how much organic traffic you are getting from local searches, how long visitors are staying on your website, how many pages they are viewing, how many conversions they are making, and more.
Check Google Search Console:
Another way to measure local SEO performance is to check Google Search Console. Google Search Console is a free tool that helps you monitor and optimize your website’s presence in Google search results.
You can use it to see how many clicks and impressions you are getting from local searches, what keywords you are ranking for, what pages are getting the most traffic, how fast your website is loading, how mobile-friendly your website is, and more. To set up Google Search Console, you need to sign into Google and create an account, add and verify your website, and submit a sitemap.
Check Google My Business:
A third way to measure local SEO performance is to check Google My Business. Google My Business is a free tool that helps you manage your business profile on Google. You can use it to see how many views and actions your business listing is getting from local searches, what reviews and ratings you are getting from customers, what photos and videos you are uploading, what posts and offers you are creating, and more. To set up Google My Business, you need to sign into Google and create an account, add and verify your business information, and optimize your listing.
Check local SEO tools:
A fourth way to measure local SEO performance is to check local SEO tools. Local SEO tools are software applications that help you analyze and improve your local SEO strategy. You can use them to see how well you are ranking in local search results, what citations and links you have across the web, what competitors are doing in your area, what opportunities and issues you have on your website, and more. Some of the best local SEO tools are Ahrefs2, Moz Loca3, BrightLocal, Whitespark, and Yext.
Local SEO is a powerful way to grow your business online. But it can be challenging and time-consuming to do it yourself. That’s why hiring local SEO experts can be a smart investment for your business.
However, finding and hiring local SEO experts is not easy. You need to do some research, evaluation, and monitoring to make sure you get the best results.
In this article, we have shown you how to find and hire local SEO experts for your business, what to look for in a local SEO agency or freelancer, and how to evaluate their work.
We hope this article has been helpful for you. If you have any questions or comments, please feel free to contact us.